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What is SEO

What is SEO and why is it important?

The term SEO often gets thrown around. But what does it mean and why is it important?


SEO stands for Search Engine Optimisation. In a nutshell, SEO refers to the methods used to increase the visibility (or rank) of a website on a search engine results page.


Unlike Pay-per-click (PPC) ads, search listings are free and their rankings are mostly based on the quality and trustworthiness of webpage content.


Optimising content on a website to make it more “search engine friendly” maximises its potential to attract more traffic and convert new customers.

The Importance Of SEO For Businesses

The aim of SEO is to ensure a website appears at the top of an organic search engine result when a person searches for a particular keyword. The higher the visibility of a webpage in a search result, the greater its chances to attract customers and visitors.


Quite often, consumers will search online for a product or service first before making a purchase. And with Google processing up to 1.3 billion online searches daily, businesses can benefit by capturing relevant search traffic for their products and services.


With search being a major source of digital traffic, SEO can have a large impact on digital marketing success. By leveraging SEO, businesses can get the edge over their competitors by ranking higher in online search results, leading to a greater potential for increased sales, leads and ultimately profitability.


How To Improve A Website’s SEO Ranking

There are various methods that can be used to help improve the SEO ranking of a website. When creating web content, some points to keep in mind include:

  • Ensuring your content is relevant and formatted using things like header tags and repetition of the keyword phrase for optimising your page.

  • Adding to your web content regularly for example by highlighting new products, adding blog articles or a video to encourage search engines to visit your site.

  • Using keywords on your website that you would like your website to rank for.

  • Creating relevant links within the site – particularly links from external sites.

  • Using “alt tags” for images to help search engines identify and locate them.

  • Adding a meta description tag to let search engines and customers know what your website is about.



Not Sure Where To Start With SEO? We Can Help! Getting started with SEO doesn’t have to be complicated or costly. If you’re looking to increase web traffic and attract new customers with SEO, our team can help. Contact us now!

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