Why Do Businesses Need A Social Media Presence?
For businesses everywhere, having a social media presence is an essential part of marketing strategy. And it’s not just for large companies either.
From startups and SMEs to multi-million dollar companies, just about any company in every industry can take advantage of social media. Best of all, you don’t necessarily have to spend a great deal to reap the rewards.
With loads of social platforms to choose from including Facebook, LinkedIn, Instagram, Twitter and YouTube, you can always just start with one. Just be sure it’s the platform your customers spend most of their time on.
If you’re still on the fence about whether or not having a social media presence is right for your business, here are some great reasons to get on board.
The Benefits Of Having A Social Media Presence
1. Increase brand awareness and trust
These days, most savvy consumers will check online before making a purchase. Which is why it’s important to have a social media presence to complement your website. Having a presence on social media can help build trust in your products and services as well as build brand credibility.
2. Increase website traffic
Sharing interesting blog articles or web content to your social media channels is a great way to generate traffic to your website. By promoting your website on social, you can quickly direct readers to your newly published digital content and at the same time increase your organic traffic.
3. Learn about your customers
Social media platforms generate insights and data about your customers to help you make better business decisions. Want to know more about exactly who your audiences are, where they are from and how they engage with your company? Social analytics can help shed some light.
4. Lead generation
There’s various ways to use social platforms to generate leads including product giveaways, special offers, conducting polls, refer-a-friend and promoting gated content. By encouraging your audience to sign up to your promotions (and provide their contact information) you can quickly grow your email lists and generate leads.
5. Connect with your audience
Social networks provide a great opportunity to interact directly with your customers and keep them engaged. Customers like being heard and social media is an accessible platform for them to instantly reach out to their favourite brands and start a two-way dialogue.
For businesses, social forums are a great way to answer customers’ questions, provide support and share information with fans of their brand.
6. Grow your audience with a small budget
Social media is a cost-effective way to promote your brand digitally. While there are many paid advertising tools on social media platforms, you can also grow your page for free using SEO content and keyword targeting to increase your rankings.
By consistently posting interesting and relatable content, you can continue to grow your audience with a relatively small budget.
7. Promote your products and services
Social platforms are perfect for sharing information about new and existing products and services. Be creative and think of different ways to capture your audience’s attention. Some methods for promoting on social include:
· Sharing user generated content (UGC) with your audience
· Partnering with bloggers and influencers
· Sharing useful product information and videos
· Creating targeted ads
Get Started On Social Today!
Got a small business and looking to get started on social media? If you need a hand, our team can help!