What is Branding?
Branding is when a business or company creates a name, symbol or design that is an identity of what they represent. It is what makes a memorable impression on your clients or consumers, distinguishing yourself from the competitors, as well as what you offer. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
Why is Personalising Your Brand Important?
So what makes a healthy brand? Authenticity. To attract new customers and retain existing ones, you need to make clear why you are different from the rest. There are countless competitors who offer the same products and services that you do. You need to provide a different experience from the rest.
Generic brands inevitably get lost in the sea of other generic brands. Even worse, they are often overshadowed by the personalised brands of competitors.
So what do you have to do to develop a solid, unique brand identity? The process involves identifying a target audience, honing in on business goals and defining a persona. This is the foundation of brand development. Next, choose the methods of personalisation to support your brand persona. Want to know more? Talk to us about personalising your brand today.